Mizaru

Team

  • UX Design Lead,

  • UX Researcher,

  • 2 Developers,

  • Company Founder.

Timeline

6 Months

Tools

Figma, Zoom, Slack, and Google Sheets

Wcag
B2c
Accessibility

My Role:

  • Re-design the lengthy onboarding process, while adhearing to the WCAG guidelines.

Globally

Accessibility is often overlooked

Disabilities are Common

  • In the United States, up to 1 in 4 (27%) adults have some type of disability, including mobility, cognition, hearing, vision, and independent living impairments.

  • 95.9% of the world's top one million web pages have accessibility errors, making digital content less accessible to those with disabilities.

User Needs

People who are blind and deaf need a way to book navigators and translators independently.

Grace loves her guide dog, Luna, but sometimes, she prefers a human navigator.

Insights

  • There is a strong desire for independence among users with disabilities.

  • Navigators and translators are helpful in certain situations, for example when going on vacation or a work event.

Problem Space

Current booking sites fail accessibility standards, leaving users with disabilities unable to book without help.

Insights

  • 9/10 competitor websites investigated failed basic accessibility standards.

Any score less than 100 does not meet accessibility standards

Ideation

How can we design a platform that empowers users of all abilities to book services without relying on outside help?

Overview

  • Streamlining the onboarding the lengthy onboarding process for the navigators, translators,
    and for the users of the site.

  • Streamlining the onboarding the lengthy onboarding process for the navigators, translators,
    and for the users of the site.

Wireframe

Final Design

Mizaru → Built with WCAG AAA compliance, ensuring full accessibility.

Improvements

  • Color pallet changes, to increase contrast.

  • Increased simplicity, making it easier for screen readers.

Moving Forward

Blind and deaf users can now book navigators and translators without assistance!

Continuing

  • I wish I had more time for qualitative research, to meet with our customers. I heavily relied on feedback
    from the founder who is partially blind and fully deaf.

  • I wish I had more time for qualitative research, to meet with our customers. I heavily relied on feedback
    from the founder who is partially blind and fully deaf.

  • I wish I had more time for qualitative research, to meet with our customers. I heavily relied on feedback
    from the founder who is partially blind and fully deaf.