Product
A booking platform for deaf and blind users to book navigators and translators independently.
Product
A booking platform for deaf and blind users to book navigators and translators independently.
Product
A booking platform for deaf and blind users to book navigators and translators independently.
Product
A booking platform for deaf and blind users to book navigators and translators independently.
Project Impact
Project Impact
Transformed a previously support-dependent process, into a fully self-navigable experience for DeafBlind users.
Redesigned and simplified multi-step intake forms (e.g., medical history, legal consent), reducing completion time for both users and service providers.
Laid the foundation for faster product growth by building a scalable, reusable design system.
Transformed a previously support-dependent process, into a fully self-navigable experience for DeafBlind users.
Redesigned and simplified multi-step intake forms (e.g., medical history, legal consent), reducing completion time for both users and service providers.
Laid the foundation for faster product growth by building a scalable, reusable design system.
My Role (UX Designer)
My Role (UX Designer)
Designed the step-by-step flow of the booking process so it was clear, easy to follow, and worked well with assistive technology.
Made sure designs met accessibility guidelines, by using good color contrast and making forms easy to use with a keyboard or screen reader.
Put together clean prototypes and notes for developers so the designs were easy to build.
Designed the step-by-step flow of the booking process so it was clear, easy to follow, and worked well with assistive technology.
Made sure designs met accessibility guidelines, by using good color contrast and making forms easy to use with a keyboard or screen reader.
Put together clean prototypes and notes for developers so the designs were easy to build.
Team
UX Design Lead
UX Researcher
2 Developers
Company Founder
Timeline
6 Months
Tools
Figma, Zoom, Slack, and Google Sheets
WCAG
Design System
B2C
Accessibility
Research
People who are blind and deaf face many challenges when booking navigators and translators independently.
User Persona
Insights
Users with disabilities strongly value independence and prefer tools that support self-reliance.
Navigators and translators are essential in specific contexts, such as travel or professional events.
Booking needs vary widely, depending on each user’s communication style, preferences, and situation.
There is frequent confusion on the day of service, including mismatches in language, and arrival logistics.
Users with disabilities strongly value independence and prefer tools that support self-reliance.
Navigators and translators are essential in specific contexts, such as travel or professional events.
Booking needs vary widely, depending on each user’s communication style, preferences, and situation.
There is frequent confusion on the day of service, including mismatches in language, and arrival logistics.
In the United States, up to 1 in 4 (27%) adults have a disability, including mobility, cognition, hearing, vision, and independent living impairments.
95.9% of the world's top one million web pages have accessibility errors, making digital content less accessible to those with disabilities.
Problem Space
Current booking sites are not meeting accessibility standards, leaving users with disabilities unable to book without help.
Any score less than 100 is not accessible.
Any score less than 100 is not accessible.
Competitor Rantings
Websites for Blind Users are not Accessible
Insights
9/10 competitor websites investigated failed basic accessibility standards.
Any score less than 100 does not meet accessibility standards
9/10 competitor websites investigated failed basic accessibility standards.
Any score less than 100 does not meet accessibility standards
Ideation
Rethinking the Mizaru experience through the lens
of inclusion.
Rethinking the Mizaru experience through the lens of inclusion.
UI isn't Accessible to Users
Issues
Color combinations don't have enough contrast.
The design is visually overwhelming, with too many icons and interactions.
Content wasn’t developed with screen readers in mind.
Color combinations don't have enough contrast.
The design is visually overwhelming, with too many icons and interactions.
Content wasn’t developed with screen readers in mind.
Old UI
User Pain Points
Flow Diagram
Complex Flows
Focus Areas
Streamlining onboarding for both users and service providers (navigators and translators), making the lengthy account setup faster.
Revisiting the competitive analysis to see where Mizaru can differentiate itself.
Redesigning flows to better support user independence, reduce confusion during booking, and ensure a seamless end-to-end experience.
Streamlining onboarding for both users and service providers (navigators and translators), making the lengthy account setup faster.
Revisiting the competitive analysis to see where Mizaru can differentiate itself.
Redesigning flows to better support user independence, reduce confusion during booking, and ensure a seamless end-to-end experience.
Final Design
Mizaru → Built with WCAG AAA compliance, ensuring full accessibility.
Design System
Improvements
Updated design system to meet WCAG AAA standards, improving legibility for users with low vision and screen readers.
Simplified the interface structure and layout, reducing unnecessary visual noise and making navigation more intuitive for all users.
Updated design system to meet WCAG AAA standards, improving legibility for users with low vision and screen readers.
Simplified the interface structure and layout, reducing unnecessary visual noise and making navigation more intuitive for all users.
Moving Forward
Blind and deaf users can now book navigators and translators without assistance!
Blind and deaf users can now book navigators and translators without assistance!
Reflection
I wish I had more time to conduct in-depth qualitative research with end users. While I gained valuable insights from the founder, who is partially blind and fully deaf, direct input from a broader range of customers would have strengthened the design and uncovered additional perspectives.
I wish I had more time to conduct in-depth qualitative research with end users. While I gained valuable insights from the founder, who is partially blind and fully deaf, direct input from a broader range of customers would have strengthened the design and uncovered additional perspectives.