“Caeley worked with us over the course of a quarter on a user-centered project focused on parking and rewards. She was thoughtful, proactive, and a great collaborator with my team throughout. We enjoyed working with her, she delivered a clear, well-researched final presentation and brought strong design thinking to the work.”
Helene Sears, Head of User Experience at Lime
~ Project Sponsor
Sponsored By Lime
A Reward Experience to Promote Proper Parking While Reducing Lime’s Operational Overhead
Project Impact
Expanded Capture AI capabilities by designing a scalable training plan to recognize correct parking behavior.
Tested with over 30 riders across, 3 design sprints and delivering 10+ refinements to flows, behavior logic, and UI.
Quantified business impact, showing that small rider incentives ($3.50) could yield up to $45 in financial return.
Lime is moving forward with a rewards system that closely aligns with our proposed solution.
My Role
Reduced rider misuse and improved education by designing low-friction popups that fit naturally into the ride flow.
Identified a cost-saving opportunity by aligning user behavior with Lime’s operational goals.
Proposed the parking scenario workshop to simulate real-world rider behavior and inform design decisions.
Networked to turn our student project into a corporate sponsorship.
